Home > Monitoring, Search, Social Media > Google real time search – The start of a game changer?

Google real time search – The start of a game changer?

I think this is a big one! Google announced yesterday that they will   launch real-time search within days. They will integrate the full   Twitter firehose feed, as first mentioned by Mashable back in October, Myspace , Yahoo Answers, Jaiku and the plethora of blogs they already crawl. They will also have public pages from Facebook. There is a question over exactly how much access they will have here  and it is safe to assume they won’t get the same love that Microsoft will, given their investment in Facebook back in 2007.

Many in the industry saw this one coming. At the MSM09 Conference last month, there was talk of Google buying one of the incumbent vendors (I was one of the talkers) and I guess it may have come down to price – cheaper to do a deal with the data sources than to buy a Radian6? Not sure, but it certainly throws up some interesting questions for the many, many players in the realtime / social media monitoring space:-

When will the data be plugged into Google Analytics?

How much will Google charge?

Will Google produce a sentiment engine to accompany the data streams?

Are we screwed?

I also think this is good news for agencies, consultants and coaches who have been struggling to get their prospective clients to see the benefit or need to be involved in social media, to join the conversation. This should make it easier! Get them to watch the video below and then ask again if they think they should be involved.

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  1. December 10, 2009 at 7:38 pm

    The space is definitely growing and challenging all of us to up our game. We are excited about what opportunities this will bring. Selecting a tool or multiple tools should be specific to the company culture and goals/objectives.

    Lauren Vargas
    Community Manager at Radian6
    @VargasL

    • edhartigan
      December 10, 2009 at 9:36 pm

      Hi Lauren – Thanks for stopping by.
      I agree, we are entering a fascinating time. I think that we will start to see more of the niche specific monitoring tools spring up, similar to what medimix have launched with scanbuzz for the pharma industry. I do fear for some of the newer of less established vendors given that they were up against the likes of yourselves, Scout Labs, Visible Technologies, Techrigy etc and now it looks like Google are joining the party. I think the best bit about the Google and Microsoft’s real time search developments is that it has shown what the future of search might look like and screamed at brands not participating in social media that they better get their skates on.

  1. December 15, 2009 at 5:25 pm

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