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Is the social media ‘deadpool’ going to get crowded in 2010?

December 15, 2009 4 comments

My post last week on Google’s announcement of real time search    focused on what impact it may have on the incumbent social media monitoring vendors. Bing (with greater FB reach) and Yahoo have also waded in. Today, we have the announcement from Twitter that they will be rolling out business accounts and Google and Facebook are introducing url shortners. While, I can see how the Twitter business apps like CoTweet and Hootsuite can benefit from the ‘contributors’ feature, I think any new entrants looking to build sCRM tools on Twitter will now have their work cut out. If Twitter business accounts provide excellent multi user functionality and they whack in some serious analytics behind it plus CRM, then I can’t see how the other guys can compete in the long term.

In the monitoring space, I don’t think we will see the major players  (Radian6, Techrigy, VisibleTechnologies, BuzzMetrics etc) going south, but the smaller guys and new entrants will be sleeping with one or maybe both eyes open for the next few months.

Bit.ly are well established and I am not sure how the Google / Facebook url shortners will affect them in the short term. They have announced new analytics and measurement features so that should keep them in front well into 2010 plus we will have to see how much users care about the url shortners in FB and Google.

Maybe some acquisitions will come in to play in 2010. Who knows? Its going to be an interesting year…

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