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Google real time search – The start of a game changer?

December 8, 2009 3 comments

I think this is a big one! Google announced yesterday that they will   launch real-time search within days. They will integrate the full   Twitter firehose feed, as first mentioned by Mashable back in October, Myspace , Yahoo Answers, Jaiku and the plethora of blogs they already crawl. They will also have public pages from Facebook. There is a question over exactly how much access they will have here  and it is safe to assume they won’t get the same love that Microsoft will, given their investment in Facebook back in 2007.

Many in the industry saw this one coming. At the MSM09 Conference last month, there was talk of Google buying one of the incumbent vendors (I was one of the talkers) and I guess it may have come down to price – cheaper to do a deal with the data sources than to buy a Radian6? Not sure, but it certainly throws up some interesting questions for the many, many players in the realtime / social media monitoring space:-

When will the data be plugged into Google Analytics?

How much will Google charge?

Will Google produce a sentiment engine to accompany the data streams?

Are we screwed?

I also think this is good news for agencies, consultants and coaches who have been struggling to get their prospective clients to see the benefit or need to be involved in social media, to join the conversation. This should make it easier! Get them to watch the video below and then ask again if they think they should be involved.